The Bait on Your Screen: Why Phishing Hooks Look So Familiar
{ "title": "The Bait on Your Screen: Why Phishing Hooks Look So Familiar", "excerpt": "You're scrolling through emails, and one catches your eye—a shipping notification from a major carrier, a security alert from your bank, or a shared document from a colleague. It looks exactly right: the logo, the layout, even the tone of the message. But something feels off, and that hesitation is your first line of defense. This article unpacks why phishing hooks look so familiar, explaining the psychologica